7 best link building services for SEO performance
Linking is not easy and navigating the link building landscape today is complicated. Many agencies and platforms claim to do an amazing job, but it’s hard to know who to trust.
Some services use white hat link building tactics that search engines love, and others build shoddy links using unnatural tactics.
Link building is the process of actively seeking backlinks from another website to yours.
Having high quality links to your site is one of the Google’s most important ranking factors. It’s a key trust signal for search engines and an indication that people love your content and your brand.
There are a number of ethical hat link building strategies that can be used to achieve this, including building broken links, guest posting, and awareness campaigns to show people your amazing content.
A link building service is a business or platform that will help you speed up the number of backlinks to your website.
While this sounds good, the problem is that quality link building services are hard to find, with many providers just ending up acquiring low quality links through spam strategies that Google doesn’t like.
That’s why we’ve put together a list of the best link building services to consider to help you achieve better SEO results in an ethical and white way.
Recommended supplier: LinkBuilder.io
Using a specialist link building agency is the best overall option as they will use a number of different link building strategies available to them to build high quality backlinks to your website.
This option is best for those who want to fully outsource all of their link building efforts and are dependent on experts who will develop a custom link building strategy for your website.
The quality of services available varies widely and you will need to do your due diligence to make sure any provider is right for you.
Key considerations for hiring a link building company:
To analyse – They should perform a detailed competitor analysis to determine exactly how many links and what types of links other successful sites are creating. This is something on which we place great importance on LinkBuilder.io.
Tailored link building strategy – Make sure they come up with link building tactics to build links that are relevant to your industry. Additionally, they should have a roadmap for how they are going to structure a link building campaign.
Price – Most agencies will offer a variety of link building packages with different price points. If the price seems too good to be true compared to other services, it could be a red flag that the link quality is not good.
Samples – Always ask for sample links and link building case studies. This is by far the best way to gauge the quality of their work to make sure they are getting links from high quality websites.
Team size – Often large link building companies see their quality decrease as the team size increases – the mindset shift from focusing on high quality to focusing on updating scale of their own business.
Link building outreach platforms will help you find relevant bloggers and websites that you can email and connect with to try and earn a backlink. They are an essential game changer for anyone serious about link building.
This service option is much more suited to an internal marketer who handles link building internally. Essentially, you’ll have your own link building CRM, which can save you time on prospecting, emailing, and finding leads for link building.
“Help a Reporter” is a platform that connects journalists looking for expertise and sources with specialized knowledge on a given subject.
Active journalists use the platform to gather information from experts in a given field, and there are hundreds of requests every day from writers on huge sites like Shopify, Yahoo, and American Express.
If you can respond to their request and present your opinion in their article, they will give you a source link to your website.
It’s an amazing (and free) link building service that can help you get some really high authority backlinks.
The point is, the vast majority of local businesses only have links from directories. View the backlink profile of any local dentist or optician in your area, and you’ll notice that even the top Google ranked websites have a ton of directory links.
This tells us that citation links (also called directory links) are an extremely natural type of bond for local businesses. Since most sites rank well with just this type of link, it is obvious that they are very effective.
If you are a local business owner or an agency owner whose clients are local businesses, I highly recommend that you find a good quote creation service. Building relevant directory links for a niche is a real pain, and they are going to make your life a whole lot easier.
Recommended group: B2B Blogger Strengthening Group
Social media and Slack provide an incredible bonding opportunity for those who want to hang out.
There are a huge number of people creating amazing content for so many different brands and companies. What these groups do is leverage it into a bonding opportunity.
Here is an example of how it works:
- A group is established with approved content writers. These could be people who work for an individual brand or freelancers who work with a number of companies.
- Writer announces she’s writing blog post for extremely well-known marketing SaaS company
- She asks the group if they have any sources that might be suitable for her article.
- If she deems the sources worthy and genuinely beneficial for her readers, she will add the link
- The person she’s bonded with now owes her a bond back
So basically the motto in this system is the links. However, since they are all trusted and talented writers, they will only link to great content.
What you get is a self-moderating system where people share links to other great stories – it’s a win-win for everyone involved.
This caveat is that this particular type of link building works best in the B2B / SaaS space. If you were looking to link to your pet website, you had better find a group that has various pet bloggers reside.
Recommended supplier: Podcast reservations
There are an ever-growing number of podcasts in every industry imaginable, and podcast hosts are always on the lookout for awesome guests to interview.
This is a great way to combine brand and company awareness in addition to backlinks because the host always links to your site.
If you’ve been lucky enough to land a podcast with people like Tim Ferris (highly unlikely) then it could literally explode your business into the stratosphere.
The only downside is that it can be very long and mentally exhausting to do a lot of podcast interviews unless you like that sort of thing.
Recommended supplier: Fractl
Digital PR involves taking high-quality content and sharing it with relevant journalists who might want to cover the story.
If you can find a digital PR company that can create content that is consistently picked up by real journalists, you will be rewarded with links from very high authority news websites, which is the holy grail of link building.
There has always been an interesting intersection between public relations (public relations) and bonding, as both activities often have the same end goal. The value of backlinks is something that is becoming increasingly important in the public relations industry.
Link building services to avoid
It wouldn’t be a complete guide if we didn’t also discuss which link building services you should definitely avoid.
- Private Blog Networks (PBN) – This is a black hat type of link building technique that involves creating a network of websites specially created to link to other websites. It is a blatant attempt to manipulate search engine rankings. Most PBN providers will rent you links from sites that simply won’t stand the test of time.
- Web 2.0 – This is a very outdated link building strategy that involves starting your own blog on blogging platform sites like Medium, Typepad, and Weebly, with the idea that you can ‘plug in’ on this domain authority. These are just very inefficient, and most service providers will end up spamming a huge volume of links. Not good!
- Link farms – These are large groups of domains often purchased by the same owner and designed to fool newbie link builders. On the surface, they seem to have good metrics like a high DA score and good organic traffic. However, once you look under the hood we realize that the website is ranked for keywords that contain spam and is only set up to sell links.
Be careful investing in link building
We all want the best possible search engine rankings, and most SEOs understand the value of inbound links. This is why it is so important to be vigilant and careful when it comes to investing in link building, taking the time to do your own research, and making sure you choose a service that will give you a Long-term positive ROI.