An approach to achieve link building scalability
Building links can be an extremely daunting task.
But it is necessary.
It’s one of the most effective ways to improve your website’s authority and ultimately keyword rankings, but it’s also many of work.
Link building involves:
- Contact other website builders and business owners to network.
- Guest posting.
- Constant communication.
- And much more.
The underlying theme of link building is that it requires human effort.
While you can, and many companies do, automate their link building efforts by emailing robotic scripts or hiring offshore link building companies, it’s not the best way to improve your credibility online.
People don’t react well to robots; they respond to others.
If your link building is struggling but you don’t know how to scale a process that requires individual human effort, check out the following tips.
1. Consider your workflow
The first thing to do is write down your link building process.
Which item takes the most time? What do you find the most tedious?
This is where you want to start streamlining.
Link building shouldn’t feel like a chore; if so, you’ll probably need to remove a few steps where possible. Consider your workflow.
How to get from point A, to point B, to point C?
Are there any steps that can be deleted?
Using an effective workflow program could be a good way to save time and expand your link building efforts.
This Search Engine Journal article lists five different types of email automation workflows you can use to save time.
Thinking back to what we said earlier about human effort being a key asset in building connections, one thing you can do to scale the process is work hard to build relationships with others. business professionals.
- Business owners.
- Digital marketers.
- Social media managers.
Build a valuable relationship based on trust, respect and mutual need.
It’s much easier to ask someone a favor when you already have a relationship with them than to reach out to a stranger.
Offer guests to post on their websites and let them do the same on yours.
The more networking opportunities you create for yourself, the quicker and easier it will be to get backlinks in the future when you need them.
3. Focus on producing quality content
Another thing you can do is focus less on link building and more on creating quality content.
Content is the basis of link building.
If you don’t produce valuable content, it will be much harder to get backlinks, no matter how long you spend trying.
It might sound basic, but building a directory of quality content is the first step you should take before investing in link building, and many companies make the mistake of glossing over it.
Check out this article from Search Engine Journal on how to combine content and social media to help with your link building efforts.
4. Rethink how your content is presented
Create clear and engaging titles.
Include eye-catching photos, especially for your thumbnail.
Never skip the description! This is your first chance to grab your audience’s attention – you don’t want Google pulling random phrases from your post that won’t make sense to a reader.
The better your content is, the more passive links you will receive. And embracing passive link building is a major way to scale your strategy that business owners often overlook.
5. Use templates
This is not the same as sending robotic emails; your templates should be well thought out, creative and personalized. But they remain a model and can be adapted to various demands and businesses.
The “meat” of the template can be the same, but add a few personal details like a blog post the person wrote that you like, or ask them about a topic you plan to write for your own website. .
There are different types of link building strategy templates you can create: “mention” templates, “broken link” templates, and guest blogging templates, among others.
See the examples below:
Template “Broken link”
This type of model has a high success rate. All you have to do is go to the site where you want to receive a backlink and identify a broken link.
Then create a resource that can be used to replace the broken link and email it to the user. Your email might look like this:
You can use this template if you’ve recently featured someone’s work on your website and want to let them know in hopes that they’ll share your post. It might look a bit like this:
Guest Blog Template
One way to streamline the process of creating and adapting templates to use this next suggestion…
6. Build a team
Building a link building team is not possible for everyone.
But if it is possible for your business, you should definitely take advantage of it.
Train your employees to write quality content, then look for backlinks. They need to know how to monitor your site’s SEO progress and get creative with coming up with new linking strategies.
Even spending 20 minutes a week on technical SEO can give you a leg up on the competition. Think of how much more you can accomplish with 2 or 3 people working on link building rather than just one.
Even if your budget is tight, consider allocating money from another area to build a team. it will eventually pay dividends if you select the right people and train them properly.
7. Expand your market
The more people your content attracts, the more shares and backlinks you will receive. It’s a simple numbers game.
If your content isn’t being shared the way you currently want, consider expanding your audience.
You can do this by researching social media to see what topics are trending in specific groups, then tailoring your target to appeal to those people.
Make the effort to join the conversation and reap the benefits of SEO.
Link building is hard. It takes a lot of time, energy and patience.
You have to try new things, fail, then try again.
But if you stick with it, you’ll eventually get to a point where it’s possible to adapt your link building strategies and spend more time on other aspects of your website’s SEO.
If you’re just starting out with a link building campaign, learn the basics of link building and how to create a lasting link building campaign.
Now get out there and start networking!
Featured Image: Paulo Bobita
All screenshots taken by the author