Charley Spektor on the importance of link building for The Home Depot
Charley Spektor is the co-founder of Saratoga B2B Group and has a very deep and rich career in digital marketing, having worked at IDG, TechTarget, Cheapflights and Stone Temple Consulting with Eric Enge who I also interviewed. At Stone Temple Consulting, he led the SEO team working on the Home Depot client.
He actually said there was a ton of link building on Home Depot. They used the Home Depot brand to email people named Home Depot to post external content on third-party sites with links to Home Depot. Charley had fun working on the Home Depot account because he loves hardware stores.
The big difference between working on the Home Depot retail site and working with B2B customers is link building. He said that with B2B, he didn’t build a single link. I found it interesting that Home Depot needs links but B2Bs don’t, but Charley explained that most B2Bs don’t have a lot of links, so there’s less competition there. Internal liaison is key here, he said. They create internal content ecosystems that help Google understand what the website is about.
His team writes many blog posts and pillar pages, pillar pages link to blog posts and blog posts link to content hubs. They work closely with their clients, who are the subject matter experts, to produce this level content. With the nature of technology there is always something new coming out and this gives a small business an edge with content development and competing in SEO. Also, if the content doesn’t work for SEO, it’s great content from a user perspective that just works for the website – so it’s a win-win situation, he said. declared.
You can find out more about Charley Spektor at saratogab2b.com.
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