Instagram expands link sharing access to all users
Instagram now allows anyone to share links on their Instagram Stories, a feature that was previously limited to accounts that were verified or had a certain number of followers.
In its announcement, Instagram shared how it witnessed the impact link sharing can have when used to distribute educational resources on issues of social justice and mental wellness.
Access to link sharing could also help grow small creators and businesses, who use the feature to showcase their products.
“We made this decision based on feedback we’ve heard from the community about the impact it would be for accounts of all sizes to benefit from link sharing to engage with their followers,” the company said.
To use the newly expanded features, users simply add the link sticker – located in the top navigation bar – and the desired link to a story. Viewers who tap the sticker will be redirected to the linked website.
Instagram said it is also working on other ways to personalize the sticker and a way to add context to links to help clarify where viewers will be directed.
In other tech news, a Twitter blockchain feature that shows what NFT users own is currently in the works.