Among a range of features offered to help creators and businesses improve their reach, Facebook-backed Instagram is expanding the ability to add links in Stories to all accounts on the platform. Opening the link sharing feature for all accounts via a sticker is a useful tool for organizing campaigns around equity, social justice and mental well-being and for marketing companies and creators .

The link sharing sticker was limited to verified accounts or those with a certain number of followers. “From organizing and educating around equity, social justice and mental well-being to introducing new products to customers, sharing links helps in so many ways – so now we’re giving access to everyone,” said Max Eulenstein, co-head of Instagram product. said in his blog.

Users can add links to their stories via a “Link” sticker. Their followers will be taken to the link when they tap that sticker. “We’re also working on ways to customize the sticker so it’s clear someone will see when they tap your link,” the blog added.

Here’s how to add links to your Instagram stories

Step 1: Capture or upload content to your story
Step 2: Select the sticker tool from the top navigation bar
Step 3: Tap the “Link” sticker to add the desired link and click “Done”
Step 4: Please select the sticker on your story and tap to see color variations

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