Link Building for SaaS Businesses: A Complete Guide
SaaS stands for Software as a Service. Unlike other types of businesses, this is a business where the main purpose of their business is to run an application to make it available to customers all over the internet. Users can access the software they subscribe to as long as they pay the subscription fee. Given that today’s world is heavily dependent on technology, it is no surprise that the demand for these types of services is high.
This request is both a good and a bad thing. On the other hand, that means your software will have customers, but on the other hand, the competition can be fierce. Your business needs to double down on its digital marketing strategies, one of which is link building.
You might be wondering what are some of the strategies that SaaS companies have used to break into this highly competitive industry? You’ve come to the right place today for answers, with a guide to link building for SaaS businesses. After reading this, you can also head to https://linkflow.ai/saas-link-building/ for additional information.
Apply Link Building Tactics
Tactical link building refers to the process of adding highly relevant links that outline or describe your website’s connection with a certain group of keywords. This is the most basic link building strategy because it is also very targeted. This is perfect for SaaS companies that run a very industry-specific business.
For tactical link building success, here are tips on how you can choose websites to acquire those quality links:
- Check the social media presence of a particular website or company, either on your own or by hiring a social media expert;
- Check the authority level of the website;
- Check the niche relevance of the website.
Use Link Fetch Strategy
A link-scavenging strategy involves getting links from previous mentions of your content, products, authorities, and other entities in your business. When one of these other sites mentions you in their content, they must give credit in the form of backlinking.
If your SaaS product turns out to be of impeccable quality, bloggers and website writers quote your products from time to time. They can also start writing their own content about how your software products have actually improved their business.
Take advantage of these mentions and posts by reaching out to writers who have talked about your software services. Ask very nicely if they can do you a favor by quoting your page with a backlink pointing to your website.
This link grabbing strategy process proves to be very effective simply because the websites citing your own websites are authority sites themselves. If you observe your analytics, you may notice a significant increase in your organic search and website traffic through these links.
Optimize your SaaS landing page
Now you would think that because you are running a highly technical business, you would already know all there is to designing web pages. That may be true, but there is always room for further improvement and optimization of your landing page. This is a notable strategy to implement, as people generally don’t link to sales pages unless it’s worth mentioning.
With that, here are some things you can do to make your landing pages link:
- Add data or results to your landing page to convey the image that you are indeed an authority site;
- Post content offering tips or advice directly related to the software services you offer on your page;
- Display and list industry terminology and legal jargon to make your content understandable even to a layman.
Check for broken links
Broken links refer to these links to a page that is no longer available. They are also called dead links.
These links are bad for websites because they tarnish the reputation they are trying to build as an authority. Customers will fear trusting a website that links to non-existent websites.
Even negative, you can use this as an opportunity to reach out and let the website know that the website they link to no longer exists. These websites will most likely be very grateful. This is the start of a potentially positive relationship for link building, where now that authority website also knows you exist. In their next posts, they might also consider linking to your website.
It’s no secret that effective link building strategies are what can take your business to greater heights. Your organic search will be more important and your website will also rank higher. These statements should be compelling enough reasons why doing the best for your SaaS business in terms of link building is indeed a must. New and seasoned marketers can always learn a few new things, and that learning process just started with the insights you gathered above.