The dark side of link building
Link building remains an important ranking factor for most search engines, however, the space is full of black-hat tactics and bad actors.
Links are undeniably valuable for increasing a website’s authority and credibility, as long as they lead to high-quality, user-relevant content.
But as search engines increasingly crack down on practices they consider spammy, using link building as part of your SEO strategy doesn’t have to be a roll of the dice.
The right tactics can certainly improve your search rankings, but the wrong ones? Well, let’s just say you might end up taking a walk on the dark side.
So how do you avoid common link building pitfalls?
How do you avoid the risks of outdated linking tactics and shady vendors?
Our new e-book, The dark side of link building guides you through eight black and gray hat tactics, as well as what to look for and how these tactics can be problematic.
Author Loren Baker also looks at the positive side and explores tactics that can be used effectively to improve search visibility, brand awareness, or reputation.
Key points to remember:
- Useful reference guides for each link building tactic.
- Link Building Best Practices.
- How to check your link building service providers.
- How to stop and avoid bad link tactics.
This pocket guide contains helpful resources, supporting research, and tips to improve your link building strategy.
Download your copy and learn everything you need to know about link building, including what not to do, in today’s search environment.